Don Fitts
President & Cofounder
Cornerstone LifeCare LLC
Cornerstone LifeCare Consultant
Don is a native of Vermont and received a degree in Marketing from the University of Vermont.
He had a lengthy marketing career with Sears both in the retail division and financial services, when Allstate Insurance, Coldwell Banker Real Estate, Dean Witter Financial Services, and Sears Savings Bank became financial kiosks in over 300 Sears stores.
He moved with his family to Sarasota in 1993 where he established his own Training and Development business and later pursued other marketing and sales assignments.
Don is currently the Marketing Director for the Alderman Oaks Retirement Center in Downtown Sarasota and Alderman Oaks LifeCare Services.
In addition to his responsibilities with Alderman Oaks, he is often involved with marketing consulting assignments encompassing both for-profit and not-for-profit organizations. The opportunity for Alderman Oaks to co-present the Sarasota Senior Living Expo 2011 with ABC 7 TV has been a highlight for him. As a consultant, he also assisted ABC 7 with recent Suncoast Lifestyle Expos.
Don currently is a member of the Stakeholders in Aging Consortium and does marketing consulting for the Downtown Sarasota Condo Association. He has previously served on the Sarasota Chamber’s Green Business Leadership Council, the Downtown Sarasota Alliance Marketing Committee, and has been active with a number of SCOPE initiatives.